Sod Solutions had a well known name but the brand identity was inconsistent across all channels of print and digital media. As the in-house design, I created a brand guide to establish a cohesive look for the company. Sod Solutions' web presence is very important due to having an ecommerce store, so to help increase web traffic and conversions, I worked with the site developer to design a new website and landing pages. A new online sales tool is rolling out in the coming year that allows users to select products to fit their needs based on their location. I strategized and conceptualized with the development team to create the UX/UI designs and the workflow of screens. To educate and market Sod Solutions' grass, products and services, I've created a variety of print and marketing materials; such as white papers, yearly publications, grass spec sheets, how-to guides and more. When Sod Solutions attends trade shows, I design new booth displays, banners and rack cards. As the company grows, new grass brands are developed to which I create a logo design for. To reach out to Sod Solutions' customers, I design and build emails and create custom social graphics. I've also developed and designed the product packaging for the new fertilizer and grass seed products have recently rolled out.