Sod Solutions sells sod, fertilizer and lawn care to homeowners through an ecommerce store. The company works with licensed sod farms to produce new varieties and market to professional such as golf, sports and landscape.
Sod Solutions had a well known name but the brand identity was inconsistent across all channels of print and digital media. As the in-house design, I created a brand guide to establish a cohesive look for the company. Sod Solutions' web presence is very important due to having an ecommerce store, so to help increase web traffic and conversions, I worked with the site developer to design a new website and landing pages. A new online sales tool is rolling out in the coming year that allows users to select products to fit their needs based on their location. I strategized and conceptualized with the development team to create the UX/UI designs and the workflow of screens. To educate and market Sod Solutions' grass, products and services, I've created a variety of print and marketing materials; such as white papers, yearly publications, grass spec sheets, how-to guides and more. When Sod Solutions attends trade shows, I design new booth displays, banners and rack cards. As the company grows, new grass brands are developed to which I create a logo design for. To reach out to Sod Solutions' customers, I design and build emails and create custom social graphics. I've also developed and designed the product packaging for the new fertilizer and grass seed products have recently rolled out.
